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How Do I Create a Custom Auto Tracking URL for Leads?

Ed Mikalunas

How Do I Create a Custom Auto-Tracking URL for Leads?


Gather's auto-tracking URL feature helps to provide insight into which marketing efforts are driving the most leads and business to your company.  With this feature, Gather automatically generates a unique URL for you to place within an email, on your website, on social media, or anywhere else you look to collect leads. These unique URLs are assigned a specific source, channel and campaign - that way, when a new lead comes in through this specific lead form, it will automatically be tracked in Gather and can easily be reported on later.

Here's how to generate an auto-tracking URL within your Gather account:

  1. Navigate to Settings by clicking on your name in the top right corner of your Gather account.
  2. Select Locations from the menu bar on the left.
  3. Select the Location that you would like to create the auto-tracking URL for.
  4. Navigate to the Lead Form tab.
  5. Scroll down to the Auto-Tracking URL section.
  6. Select a Source and Channel from the drop-down menus available. (Note: these are not customizable)
  7. Enter the name of the specific Campaign in the free form box. (For example, 2019 Holiday Email Blast)
  8. Gather will generate a unique URL for you to copy by selecting the 'copy' button.
Note: ' Website' and 'Partner' will auto-populate as the Source if your guest fills out the Lead Form that is implemented on your website or on a Gather partner site, respectively. We recommend using other Sources to provide the clearest results!




 

Related Articles:

What is the Lead Form Auto-Tracking URL Used For?
How Can I Gain Insights with Gather Tracking?
How Can I Optimize My Lead Form Settings?
How Can I Add the Gather Lead Form to My Company's Facebook Page?

 

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