Why Should I Mark Bookings as Closed or Canceled?
All bookings that do not require any additional action should fall into the closed or canceled status. It is extremely important to close all bookings after they’ve run to record accurate revenue numbers, as well as cancel events that don’t make it to execution.
Closing and canceling bookings will also keep your team’s focus on those active - prospect, tentative & confirmed - events!
A closed booking is an event which has taken place, and there is no outstanding balance or follow up needed. When closing a booking, actual revenue will be logged. The closed status will appear dark gray. As your team consistently closes bookings, you can evaluate sales, track performance and investigate outstanding events.
A canceled booking is an event that did not make it to execution. If your guest chooses not to book with you, be sure to update that booking to canceled. This will ensure your team knows to stop pursuing the guest, freeing up time to lock down other potential revenue. The canceled status will appear red.
With Gather, you can also track lost business using cancellation reasons.