How Can I Use Gather Tracking in the Booking Detailed Reports?
The detailed reports will display Booking financial information right alongside the channel, event type or campaign selected within tracking! Giving your team clear visibility into which outreach and events boast the highest total sales.
With the Bookings by Channel and Bookings By Campaign reports, your team can hone in the ideal way to reach your guests. Do Social Media campaigns provide the largest ROI? Perhaps we should ditch cold calls, and redirect resources towards Social Media outreach!
When viewing the Bookings by Event Type report, do you notice that revenue increased in May when you switched to booking Birthdays in the private room? The takeaway for you is to keep selling that private room for birthdays because it’s working! Maybe those company Happy Hours are sparse on the calendar, but raking in a lot of money when they do book. Let’s focus our marketing campaigns to attract more corporate parties!
Want to create a promotional email marketing campaign offering a discount to corporate clients? Upon saving the segment within a booking, the primary or onsite contact associated with it will be automatically funneled within the 'Contacts' tab.
To view all contacts associated with a particular segment, just filter by your desired segment, social or corporate. From here you can export the contacts for a segmented prospecting list!