What is the Lead Form Auto-Tracking URL Used For?

The auto-tracking URL will save time while providing consistency when analyzing marketing efforts! In your lead settings, simply select desired source, channel and/or campaign to generate a unique auto-tracking URL which will bring your guests to the lead form. 

Now that your unique URL has been created, copy it to use on social media posts, in marketing campaigns or even at the host stand to track walk-in inquiries. When your guest follows the link, they will be directed to the lead form, where they can submit an inquiry! 

Once the inquiry is funneled into Gather, the tracking fields selecting will automatically populate! Below are just a few examples of how your team can take advantage of the auto-tracking URL. 

Marketing Campaigns

Is it time to advertise your venue for the upcoming holiday season using your Winter Holiday Campaign? Great — let's make a unique auto-tracking URL's for each Channel, giving insight into which channels bring in the most inquiries!

Social Media

Select the below options to create and copy a unique link to include on your social media posts including Facebook and Instagram:

Email Campaign

Select the below options to create and copy a unique link to include in your email blast:

Walk-In & Phone Inquiries

Does your host use an iPad or tablet to manage reservations? Use the auto-tracking URL to create bookmarks to track walk-ins or phone inquiries — now these will also be funneled right into Gather. 

Make sure your team in completing all lead form fields including 'How did you hear about us?', 'Nature of Event?' and 'Would you like to add any details?'. This way you can update additional tracking fields when the inquiry comes through!

Walk-Ins

Select the below options to create and copy a unique link for your team to access for walk-in inquiries

Phone

Select the below options to create and copy a unique link for your team to access for phone inquiries