How Can I Gain Insights with Gather Tracking?

At Gather we’re always looking for ways to drive a sales mindset across your event organization and provide actionable insight into your day-to-day business. 

The primary use for Gather tracking is to determine where your revenue comes from — whether it be marketing initiatives or types of events that you are hosting the most. Tracking data will influence your outreach and marketing in exciting ways, letting you focus on areas that provide the most value or have growth potential. 

Gather tracking begins at the lead input stage, then pulls all related tracking information into your bookings and finally into reports. This level of detail provides valuable insights into whether proactive outreach is generating revenue, where your business is coming from and what is your venue's niche.